27th Annual International Beer and Cider Strategies 2025

The Just Drinks’ International Beer Strategies Conference is the ultimate go-to event for international beer leaders

28 - 30

April

2025
  • Cubex Centrum, Prague
  • Ticketed
  • Why attend?
  • Agenda
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  • Sponsors
  • Media Centre
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Why attend?

WHAT TO EXPECT FOR 2025?

The Just Drinks’ International Beer and Cider Strategies Conference is the ultimate go-to event for international leaders

150+

Attendees to meet each year

20+

Exhibitors to meet each year

35+

Speakers

80%

Attendees at Director+ level

150+

Attendees to meet each year

20+

Exhibitors to meet each year

35+

Speakers

80%

Attendees at Director+ level

2024 highlights

Agenda

  • 29 Apr 2025
  • 30 Apr 2025
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Streams

Stream one

Stream A – No/Low

Stream two

Stream B – Innovation in NPD & Ingredients

Stream three

Stream C – Beer Tech & Future

Part One: Your Beer Your Brand: What Are You Doing to Secure Your Place in The Market

1:35 PM

Energising innovation: addressing the challenges and opportunities of entering the energy drink market: Acquisition of Juvee Energy drink

  • Overview on growth, consumer demographics and competitive landscape
  • How to establish credibility on a market dominated by energy drink brands

Speakers

Sharad Chadha
CEO, Sprecher Brewing

2:05 PM

High Demand: The breakthrough Success of THC Beverages

  • State of the Global Cannabis Movement
  • Understanding Hemp-THC Beverages
  • Brand Building in Cannabis

Speakers

Paul Weaver
Head Of Cannabis , The Boston Beer Company

2:35 PM

Think Future with Emerging Tech

  • Digitalisaton and AI in manufacturing
  • Digital Brewery concept
  • Digital Twin vision

Speakers

Gabor-Ferenc Nagy
Digital Solutions Lead, Asahi Europe & International

Consumer Focused Sessions

3:05 PM

Automated Quality Control in Beverage Analysis – Alcohol, Extract, Sugar, CO₂, TPO & More

  • Fully automated, 24/7 operation means no downtime and maximum productivity
  • Real-time, at-line measurement results of important QC parameters
  • Automated Data Handling and Data Transport to ERP or LIMS Software

Speakers

Lukas Wenzl
Key Account Manager Beverages and Food, Region EMEA, Anton Paar

Networking Break

Part One: Your Beer Your Brand: What Are You Doing to Secure Your Place in The Market

1:35 PM

Nils Oscar’s Case Study: Unlocking original beer flavours with a new hybrid yeast

Speakers

Henrik Kihlberg
CEO, Nils Oscar

2:05 PM

Beyond Belief Brewing Case Study: utilising surplus food across supply chains for direct base malt replacement

  • Background to Beyond Belief Brewing Co.
  • Why Surplus? Sustainability meets innovation
  • Beer made from Pasta
  • Beer made from...almost anything! Future for global waste hotspots

Speakers

Freddie Ugo
Head of Brand and ESG, Beyond Belief Brewing
Christian Craft
Head of Innovation, Beyond Belief Brewing

Consumer Focused Sessions

3:05 PM

The Beers of Tomorrow’s UK Consumer

  • Exploring how consumer taste preferences are evolving in the UK market focusing on millennials
  • Understanding what the next generation expects from beer
  • How data and sensory analysis can guide product development

Speakers

Viola Cereda
R&D Sensory Team Manager, VINHOOD

Networking Break

8:15 AM

Registration

8:50 AM

Chairman’s Opening Remarks & Setting the Scene

Speakers

Kevin Baker
Head of Global Beer & Cider Research – GlobalData

9 AM

Opening industry overview: Beeronomics – what’s affecting your pint in 2025?

  • The great drinkflation: Global and regional beer consumption trends
  • What is triggering the new trends? – health consciousness, Sustainability, Innovation and Premiumisation
  • What are the macro trends affecting value creation?
  •  Regional nuances vs. global trends

Speakers

Christopher Granville
Managing Director, TS Lombard

9:25 AM

Fireside Chat: With Challenge Comes Opportunity

Speakers

Dragos Constantinescu
CEO, Asahi Europe & International
Mark Dempsey
Senior Consulting Director –Consumer, GlobalData

THEME 1: THE FOUNDATIONS FOR A 2025 BRAND

9:55 AM

Transforming Retail Execution with AI & AR

  • Customize the experience with AI
  • Provide personalized recommendation
  • Demonstrate value using AR

 

Speakers

Dirk Abel
VP Customer Success, Pitcher

10:15 AM

Dragons Den

Networking Break

11 AM

The future of premiumisation in the beer category

  • Premiumisation trends and how we might expect those to evolve with Gen Z as they hit LDA
  • Exploring successes, learnings and thought starters for the future

Speakers

Helen Green
Strategy, Innovation and Sustainability Director, EMEA, APAC, Molson Coors

11:30 AM

Creating a world of sustainable brewing

Speakers

Jonathan Doyle
Business Development Director - Functional Technologies, Kerry

12 PM

Viking Malt’s sustainable beer ingredients, realized with Adven Energy as a Service

Speakers

Willem Korevaar
Sales Manager, Adven
Marc Ebben
Strategic Customer Manager Food & Beverage, Adven

12:35 PM

Lunch & Networking Break

Part One: Your Beer Your Brand: What Are You Doing to Secure Your Place in The Market

1:35 PM

Guinness Zero: Quality, Culture and Community

Guinness is instantly recognisable, distinctive, iconic, embedded in culture and grounded in a commitment to exceptional quality. When we set about brewing a great tasting non-alcoholic Guinness, our master brewers went on a mission to deliver a world class liquid - the same beautifully smooth taste and perfectly balanced flavour, just without the alcohol. This presentation explores how we are putting culture and community at the heart of Guinness Zero, leveraging both our product and emotional gift to drive relevance and appeal to a new generation of consumers

Speakers

Colin Donnelly
Head of Global Innovation, Guinness

2:05 PM

How a 140years old Trappist brewery stay relevant in this ever-changing world – Exploring our two Unique Alcohol Free Trappist ales in the World

  • Exploring our two Unique Alcohol Free Trappist ales in the World

Speakers

Dieter Lauwers
Head Of Export, De Koningshoeven Brewery

2:35 PM

The decline (and fall?) of brand value in mother-brands for AF line extensions

Speakers

Rob Fink
Founder and CEO, Big Drop Brewing

Consumer Focused Sessions

3:05 PM

Metallized paper valorization. Understanding shopper perspective

  • How different label materials influence consumer attention, emotion, and decision-making
  • Key findings from our latest consumer panel, conducted in Berlin
  • The role of packaging design in shaping brand image and perceived product quality

Speakers

Rosa Lin
Sales Manager, Nissha Metallizing
Andrea Ciceri
CEO, SenseCatch

Networking Break

4:05 PM

Keynote: Brewed with integrity: the value of origin and authenticity to consumers

  • What does value of origin and authenticity mean and how does it resonate with consumers?
  • Discussing strategies for effectively communicating authenticity to consumers

Speakers

Richard Sanna
Commercial and Marketing Director, Budweiser Budvar UK

4:35 PM

Sponsored by Zaptic

4:50 PM

Panel Discussion: What is next for premiumisation?

  • This session will explore the trends in premiumisation, focusing on how the beer industry can elevate their offerings through branding, marketing, distribution channels and pricing strategies
  • Creating desire with storytelling and branding - What drives your real point of difference?
  • Premiumisation at scale with strategic collaborations and consumer engagement
  • Premiumisation and sustainability – is there a link?
  • How can a middle-priced brand premiumise? What strategies can be implemented?
  • Premiumisation strategies for on and off-trade market

Speakers

Kevin Baker
Head of Global Beer & Cider Research – GlobalData
Lukas Neulen
Business Unit Director, Carlsberg Switzerland
Juan Gonzalez
International Business Unit Director - Damm
Mike Bagshaw
Owner and Founder, I.T.S
Helen Green
Strategy, Innovation and Sustainability Director, EMEA, APAC, Molson Coors

Drinks reception

5:30 PM

Chairman’s Final Remarks

Speakers

Kevin Baker
Head of Global Beer & Cider Research – GlobalData

Streams

Stream one

Stream A – On & Off Trade

Stream two

Stream B – Sustainable Practices

1:30 PM

Panel: Integrating sustainability strategies into your marketing & promotions

  • Meeting the consumer demands for more sustainability
  • Curating the right messaging
  • Supporting the cause outside of production and manufacturing

Speakers

Freddie Ugo
Head of Brand and ESG, Beyond Belief Brewing
Helen Green
Strategy, Innovation and Sustainability Director, EMEA, APAC, Molson Coors
Mark Dempsey
Senior Consulting Director –Consumer, GlobalData

Theme 3: Delivering and Communicating What Consumers Want

2 PM

The evolution of beer packaging: Where to next?

  • How sustainability is driving innovation – delving into eco-friendly packaging options
  • Technological advancements – smart packaging, interactive labels and traceability
  • Changing consumer preferences: size variety, convenience and personalisation
  • Variation in packaging across different regions

Sponsor - Gerosa

2:30 PM

Revolutionising Beverage Packaging: High-Speed Keg Line Innovations

  • Technological Innovation: cutting-edge automation systems for faster and more precise production
  • Digitalisation: real-time performance monitoring of the line and IoT integration for smart and predictive management
  • Energy Efficiency: Optimisation of energy consumption through eco-friendly technologies and reduction of emissions thanks to more efficient processes
  • Reduced costs and maintenance time: lower operational costs due to efficient design and minimised downtime with streamlined maintenance procedures

Speakers

Manuela Audone
Global Sales Director – Co.Mac srl

8:30 AM

Registration

8:50 AM

Chairman’s Opening Remarks & Setting the Scene

Speakers

Kevin Baker
Head of Global Beer & Cider Research – GlobalData

Theme 2: Taking Sustainability to The Next Level

9 AM

Keynote address: The rise of the sustainable beer brand – how to integrate ESG in the strategy

  • The importance of sustainability in brewing
  •  Integrating sustainable practices and innovative technologies to production processes
  • Cutting edge approaches to sustainable sourcing and waste management
  • Responsible brewing with a positive impact on society

Speakers

Beatriz Herrera
Director of Strategic Planning, Reputation and Sustainability, Mahou San Miguel

9:30 AM

A roadmap to breweries decarbonisation

Speakers

Christoph Hiesgen
Senior Manager Growth & Sales - E.ON

10 AM

Beer 4.0: Embracing the power of digital transformation to becoming the next-gen Digital Brewery

  • The future with autonomous operations and independent machine operations – where are we and how far can we go?
  • Line management – controlling everything digitally
  • Manufacturing intelligence: analyzing everything for complete transparency

Speakers

Bhuvan Panwar
Chief Digital – Emerging Tech Innovation & Automation, Asahi Europe & International

10:30 AM

Networking Break

11 AM

Green and competitive energy in Iberia: the role of PPAs for decarbonising the Beer and Cider industries at competitive prices

Speakers

Miguel Juliani
Senior Originator, Statkraft

11:15 AM

Interactive Roundtables

Roundtable 1: Sponsored by Imerys

Juliette Cauchy, Sustainability Manager for Imerys Performance Minerals EMEA

Matt Jordan, Tech. support Filtration Manager for Imerys Performance Minerals EMEA

 

Roundtable 2:

Examples of Innovative and Sustainable Water Management in the Brewing Industry

  • The AquaCheck Approach: A comprehensive strategy for optimizing water management in brewing operations
  • Global Case Studies: Insights from South Africa, Brazil, Africa, and Europe showcasing measurable reductions in water-to-beer ratios and the broader environmental and operational impacts

Petr Bazar, Head Sector Specialist Food and Beverage, Diversey

Pedro Carrasco, Global Business Development Director WT into F&B, Diversey

 

Roundtable 3: Sponsored by Infor

12:30 PM

Networking Lunch

1:30 PM

Marketing tactics for on and off trade – the perfect drink for every occasion

  • Understanding consumer behaviour trends and purchasing habits
  • Maximising reach: innovative marketing strategies to drive sales and brand loyalty on and off trade
  • What about DTC? Enhancing consumer experience
  • Crafting effective pricing strategies for on and off- trade

Speakers

John Gyngell
Founder, North Brewing

Theme 3: Delivering and Communicating What Consumers Want

2 PM

The potential for water savings in breweries

Speakers

Stijn van Liefferinge
Global Proficiency Expert Manager, Kersia

2:30 PM

PPWR, Material Innovation and CCEP Cola-Cola crate project

Speakers

Julie de Bruyckere
Global Key Account Manager, Schoeller Allibert

3 PM

The on-trade and off trade in the world of regulations

Navigating the complexities of on-trade and off-trade regulations

Speakers

Kath Dumbar
Global Director Science and Regulatory Affairs, AB InBev

3:30 PM

Networking Break

Theme 4: What does the future hold?

4 PM

Brand extension – expanding horizons with exciting marketing strategies

  • Understanding the value in building event experiences and a brand tale
  • Creating partnerships and collaboration for co-branded products
  • Game on: Leveraging sports marketing to increase brand visibility and consumers loyalty

Speakers

Liam Fidler
Head of Off Trade, Damm
Rocío Boadella-Orozco
Customer Marketing Manager & E-commerce Strategist, Damm
Oscar Nadal-Lamoglia
International Brand Marketing Controller, Damm

4:30 PM

Cheers to the future: reflections and next steps for the beer industry

Speakers

Kevin Baker
Head of Global Beer & Cider Research – GlobalData

4:45 PM

Chairman’s Final Remarks

Speakers

Select a speaker to learn more

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Kevin Baker
Head of Global Beer & Cider Research – GlobalData

Session Details:

Panel Discussion: What is next for premiumisation?

2025-04-29, 4:50 PM

Session Details:

Chairman’s Final Remarks

2025-04-29, 5:30 PM

Session Details:

Chairman’s Opening Remarks & Setting the Scene

2025-04-29, 8:50 AM

Session Details:

Chairman’s Opening Remarks & Setting the Scene

2025-04-30, 8:50 AM

Session Details:

Cheers to the future: reflections and next steps for the beer industry

2025-04-30, 4:30 PM

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Christopher Granville
Managing Director, TS Lombard

Christopher was a co-founder of what became the Emerging Markets unit of the macro research firm TS Lombard, which in 2022 was acquired by GlobalData. His EM experience was forged in Russia, where, from the 1990s onwards, he was a British diplomat and then an analyst working in Moscow-based investment banks. His banking experience combined work both for financial investors – earning him top rankings in broker surveys – and strategic investors, including advisory work on the acquisition of Russian beer brands by international strategic investors. At TS Lombard, Christopher has integrated broad geopolitical risk analysis into the firm’s macroeconomic and market strategy research.

 

He is a regular commentator on political drivers for economies and financial markets in broadcast media and leading op-ed columns. He graduated from Oxford University, where he was also a Fellow of All Souls College.

Session Details:

Opening industry overview: Beeronomics – what’s affecting your pint in 2025?

2025-04-29, 9:00 AM

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Dragos Constantinescu
CEO, Asahi Europe & International

Session Details:

Fireside Chat: With Challenge Comes Opportunity

2025-04-29, 9:25 AM

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Helen Green
Strategy, Innovation and Sustainability Director, EMEA, APAC, Molson Coors

Helen has dedicated over a decade to shaping strategy and innovation at Molson Coors. In her current role as Strategy, Sustainability & Innovation Director for EMEA APAC, she leads initiatives that drive long-term growth across diverse markets. Throughout her time with Molson Coors, Helen has held several leadership roles which included establishing the UK Futures team, integrating insight and innovation to identify & realise new opportunities. During her early career, she gained valuable experience across roles in commercial, marketing, and innovation at Diageo.

Session Details:

Panel Discussion: What is next for premiumisation?

2025-04-29, 4:50 PM

Session Details:

The future of premiumisation in the beer category

2025-04-29, 11:00 AM

Session Details:

Panel: Integrating sustainability strategies into your marketing & promotions

2025-04-30, 1:30 PM

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Henrik Kihlberg
CEO, Nils Oscar

Experienced Sales and business development manager in technology-oriented companies with ambition to grow and change . I see the big picture, and focus on the parts that are most important for achieving results. I do well when it comes to keeping employees motivated. My strength lies particularly in getting an organization to developed their offering and align sales and marketing.

Session Details:

Nils Oscar’s Case Study: Unlocking original beer flavours with a new hybrid yeast

2025-04-29, 1:35 PM

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Paul Weaver
Head Of Cannabis , The Boston Beer Company

Session Details:

High Demand: The breakthrough Success of THC Beverages

2025-04-29, 2:05 PM

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Freddie Ugo
Head of Brand and ESG, Beyond Belief Brewing

With a scientific background, and years of experience in FMCG decarbonisation, Freddie leads brand development and environmental standards for BBB. He champions sustainability and innovation, aiming to inspire positive change in the food and drink industry while honouring beer's rich history and traditions. Away from work Freddie is also completing an MSc in Conversation Science, learnings from which he is directing towards the charitable endeavours of BBB

Session Details:

Beyond Belief Brewing Case Study: utilising surplus food across supply chains for direct base malt replacement

2025-04-29, 2:05 PM

Session Details:

Panel: Integrating sustainability strategies into your marketing & promotions

2025-04-30, 1:30 PM

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Christian Craft
Head of Innovation, Beyond Belief Brewing

Christian's lifelong passion for beer has taken him to six continents in search of the finest craft breweries. With 12 years of brewing experience, started in his university days, he's the driving force behind our innovative beer styles. Collaborating with local communities and food producers, Christian aims to combat food waste while creating beers for all to savour

Session Details:

Beyond Belief Brewing Case Study: utilising surplus food across supply chains for direct base malt replacement

2025-04-29, 2:05 PM

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Colin Donnelly
Head of Global Innovation, Guinness

Session Details:

Guinness Zero: Quality, Culture and Community

2025-04-29, 1:35 PM

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Rob Fink
Founder and CEO, Big Drop Brewing

In 2016 Rob Fink founded the world’s first company to focus entirely on brewing Non-Alcoholic craft beer – Big Drop Brewing Co. As a lawyer with zero brewing experience, he teamed-up with an experimental brewer (Johnny Clayton from Wild Beer) and applied left-field fermenting techniques that meant no alcohol needed to be extracted from the end product to meet the required maximum 0.5% ABV. Less than 4 years later he is selling over 1 million bottles of 0.5% ABV beer annually around the world (eg Tesco in the UK, LCBO in Canada, Systembolaget in Sweden, Alco in Finland, NTUC Finest in Singapore etc). His beers have picked up 26 major international beer awards including twice being judged the ‘World’s Best’ at the World Beer Awards, Gold at the US Open Beer Championship and, the ‘Holy Grail’ of any non-alcoholic drink, winning medals against full-strength rivals in blind tastings. In 2019 Rob was a keynote at the Brewers of Europe Forum and the International Beer Strategies conference.

Session Details:

The decline (and fall?) of brand value in mother-brands for AF line extensions

2025-04-29, 2:35 PM

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Gabor-Ferenc Nagy
Digital Solutions Lead, Asahi Europe & International

Gabor has been working for Asahi for the last 15 years and fulfilled various IT roles in the organization. In 2020 he started focusing specifically on Digital Manufacturing & Supply Chain embedding innovation and automation thinking into the function’s culture. Post implementing task automation in highly manual process areas, Asahi’s Digital Brewery programme was launched where he led successful innovation projects in the field of Connected Workers. More recently he started exploring new opportunities in the Predictive Maintenance and Energy Management areas, and a unique initiative for Sustainable Farming (For Hops) running in collaboration with Czech hop farmers. Gabor is a technology enthusiast, digital evangelist and automation leader, innovator, and a beer lover…

Session Details:

Think Future with Emerging Tech

2025-04-29, 2:35 PM

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Richard Sanna
Commercial and Marketing Director, Budweiser Budvar UK

Session Details:

Keynote: Brewed with integrity: the value of origin and authenticity to consumers

2025-04-29, 4:05 PM

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Lukas Neulen
Business Unit Director, Carlsberg Switzerland

Lukas is an experienced beverage industry professional with a strong commercial track record in both scaling up and optimizing businesses. In his 15-year career within the Spirits, Wine & Beer industry he has proven his leadership by outperforming targets in various full lifecycle solutions in a several local and international projects.

In his current role his team is tasked to drive & increase the relevance of Feldschlösschen as the #1 in the Swiss beer market across a variety of adjacent categories like Wine & Spirits.

Session Details:

Panel Discussion: What is next for premiumisation?

2025-04-29, 4:50 PM

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Juan Gonzalez
International Business Unit Director - Damm

Session Details:

Panel Discussion: What is next for premiumisation?

2025-04-29, 4:50 PM

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Beatriz Herrera
Director of Strategic Planning, Reputation and Sustainability, Mahou San Miguel

Session Details:

Keynote address: The rise of the sustainable beer brand – how to integrate ESG in the strategy

2025-04-30, 9:00 AM

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Bhuvan Panwar
Chief Digital – Emerging Tech Innovation & Automation, Asahi Europe & International

Session Details:

Beer 4.0: Embracing the power of digital transformation to becoming the next-gen Digital Brewery

2025-04-30, 10:00 AM

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Kath Dumbar
Global Director Science and Regulatory Affairs, AB InBev

Session Details:

The on-trade and off trade in the world of regulations

2025-04-30, 3:00 PM

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Liam Fidler
Head of Off Trade, Damm

Session Details:

Brand extension – expanding horizons with exciting marketing strategies

2025-04-30, 4:00 PM

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Rocío Boadella-Orozco
Customer Marketing Manager & E-commerce Strategist, Damm

Session Details:

Brand extension – expanding horizons with exciting marketing strategies

2025-04-30, 4:00 PM

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Mike Bagshaw
Owner and Founder, I.T.S

Owner and Founder of UK-based natural flavour manufacturer, I.T.S. Mike is an experienced flavour innovator who has spent over 25 years in the food and beverage industry. With a background in science and food ingredients, he then founded I.T.S. in 2009. Building it up from his kitchen table to the international flavour business it is today. Mike remains proudly independent and always passionate about creating market-leading natural flavours for the food and beverage market. Mike spends his days exploring the food and drink industry, playing rugby and brewing beer.

Session Details:

Panel Discussion: What is next for premiumisation?

2025-04-29, 4:50 PM

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Oscar Nadal-Lamoglia
International Brand Marketing Controller, Damm

Session Details:

Brand extension – expanding horizons with exciting marketing strategies

2025-04-30, 4:00 PM

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Dieter Lauwers
Head Of Export, De Koningshoeven Brewery

Born, raised and living in Belgium, but Dieter has been working for more than 11 years for the Dutch Trappist brewery of Koningshoeven, where the renowned Trappist ales of La Trappe are brewed. From the beginning he has been part of the Export department. Finding the balance between the monastic world of the Trappist monks and the everyday changing (commercial) world is the main objective of the brewery. Unique collaborations and unique beers (like 0.0% Trappist ales) are partly the answer to this challenge

Session Details:

How a 140years old Trappist brewery stay relevant in this ever-changing world – Exploring our two Unique Alcohol Free Trappist ales in the World

2025-04-29, 2:05 PM

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Lukas Wenzl
Key Account Manager Beverages and Food, Region EMEA, Anton Paar

I hold a degree in Food Management and Industrial Engineering, studied at FH Joanneum, Graz and Kapfenberg. After that I gained experience as Quality Manager and in Sales within the Food Sector, with a Focus on the Beverage Industry. In 2022 I joined Anton Paar as Key Account Manager Beverages and Food, where I connect and add value to global players in the beverage industry through innovative solutions and strategic partnerships.

Session Details:

Automated Quality Control in Beverage Analysis – Alcohol, Extract, Sugar, CO₂, TPO & More

2025-04-29, 3:05 PM

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Manuela Audone
Global Sales Director – Co.Mac srl

I have a 26-year track record in the Food & Beverage industry, gained in multinational companies across various functions, including Strategic Leadership, Directorship, and Business Management.

In my role as Global Sales Director at Co.Mac, I focus on developing the business and support the customer needs.

I hold a Master's Degree in Chemical Engineering from Politecnico di Milano.

I am passionate about innovative and sustainable solutions, and my goal is to provide value by solving challenges that make the world a better place.

Session Details:

Revolutionising Beverage Packaging: High-Speed Keg Line Innovations

2025-04-30, 2:30 PM

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Christoph Hiesgen
Senior Manager Growth & Sales - E.ON

In terms of qualifications, Mr. Christoph Hiesgen is a graduate engineer in energy and environmental technologies.

Mr. Hiesgen has been employed by E.ON Energy Infrastructure Solutions since beginning of 2013. He has been active in the energy services business after his university graduation since 1997 and had different leadership roles in Sales being responsible in particular for the business development in different energy intense industrial segments.

Session Details:

A roadmap to breweries decarbonisation

2025-04-30, 9:30 AM

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Mark Dempsey
Senior Consulting Director –Consumer, GlobalData

Mark brings over 20 years experience in the foodservice, retail and FMCG sectors to GlobalData.  Mark joined the GlobalData team in 2017 following 5 years living in Canada where he was an insights leader for PepsiCo and strategy consulting leader for the NPD group.   In his role at GlobalData, Mark brings bold thought-leadership to global partners across the manufacturer, retailer and distributor segments; always striving to find new ways to create growth by positively influencing shopper behaviour.

Mark brings significant FMCG knowledge and expertise to the conference having led research around the world on topics from shopper segmentation, to category market sizing to innovation planning and the study of global best practices.

Mark will be chairing the conference whilst sharing his views on the changing nature of next generation product offerings, the demands and expectations of today’s consumer, and the innovations and trends that will shape the future…

Session Details:

Fireside Chat: With Challenge Comes Opportunity

2025-04-29, 9:25 AM

Session Details:

Panel: Integrating sustainability strategies into your marketing & promotions

2025-04-30, 1:30 PM

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Social Links:

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Julie de Bruyckere
Global Key Account Manager, Schoeller Allibert

Session Details:

PPWR, Material Innovation and CCEP Cola-Cola crate project

2025-04-30, 2:30 PM

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William Blackett
Director of Consulting, GlobalData
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Stijn van Liefferinge
Global Proficiency Expert Manager, Kersia

Session Details:

The potential for water savings in breweries

2025-04-30, 2:00 PM

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Dirk Abel
VP Customer Success, Pitcher

As leader of the Pitcher Customer Success team, Dirk Abeel applies his broad and deep expertise in sales enablement, commercial excellence, and omnichannel transformation to help our customers successfully execute their commercial strategies on the Pitcher platform

Session Details:

Transforming Retail Execution with AI & AR

2025-04-29, 9:55 AM

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Jonathan Doyle
Business Development Director - Functional Technologies, Kerry

Jonathan holds a PhD from University College Cork entitled Molecular Interactions in Solutions and Gels of Galactomannans and Carrageenans. Jonathan is currently the Business Development Director for Functional Technologies at Kerry Europe, which include Enzymes, and Brewing Ingredients. He began his career at Kerry in 2007 as part of the R&D team developing new product innovations and now spends his time working with customers to provide solutions that help address current market needs and improve process efficiency while maintaining product quality and consistency.

Session Details:

Creating a world of sustainable brewing

2025-04-29, 11:30 AM

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Miguel Juliani
Senior Originator, Statkraft

Mining Engineer with a master in Energy and Fuels from Universidad Politécnica of Madrid

Energy Risk Professional certificate from Global Association of Risk Professionals (GARP)

11 years professional experience in energy markets (Energy Management, Trading and Origination). The last 3 years working as originator at Statkraft

Session Details:

Green and competitive energy in Iberia: the role of PPAs for decarbonising the Beer and Cider industries at competitive prices

2025-04-30, 11:00 AM

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Juliette Cauchy
Sustainability Manager, Imerys

After a master degree in engineering with a specialisation in Environment, Juliette Cauchy worked for the construction products sector for two years before joining Imerys in 2020. She now coordinates sustainability projects such as the assessment of Imerys solutions according to sustainability criteria including the Life cycle Assessment (LCA) of minerals.

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Rosa Lin
Sales Manager, Nissha Metallizing

Session Details:

Metallized paper valorization. Understanding shopper perspective

2025-04-29, 3:05 PM

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Andrea Ciceri
CEO, SenseCatch

Session Details:

Metallized paper valorization. Understanding shopper perspective

2025-04-29, 3:05 PM

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Petr Bazar
Head Sector Specialist Food and Beverage, Diversey

Experience

  • 33 years with Diversey
  • Roles covering technical support of Global Brewing Accounts, applications, training and development.

Education

  • Fermentation Chemistry & Bioengineering at University of Chemistry and Technology, Prague
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Pedro Carrasco
Global Business Development Director WT into F&B, Diversey

Experience

  • Over 18 years with Diversey.
  • Spanish living in Praha, CZ, Central Europe.
  • Specialising in Water Treatment in a diverse range of global accounts

Education

  • Degree in Chemistry from University of Málaga.
  • Master Degree in Food Safety – Universidad de VIC (Barcelona)
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Matt Jordan
Tech. Support Filtration Manager, Imerys

Born in Zambia, a British National, with a doctorate in Microbiology from the University of Manchester, England, Matt Jordan started his working career as an operator on a packaging line at a UK regional brewer. 12 years later, with a diploma in brewing and an interest in filtration, he was appointed filtration zone specialist at now the world’s biggest brewer, responsible for implementing filtration “best practice” in their 15 European breweries. Matt Jordan joined Imerys Minerals LTD  in 2007 as a brewing filtration specialist, supporting filter aid applications. With various roles in Marketing, New Product Development and Global Adsorbent Business Development, Matt Jordan is now Filtration Technical Support Manager for Imerys Performance Minerals EMEA

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Willem Korevaar
Sales Manager, Adven

Willem Korevaar is Strategic Customer Manager at Adven, responsible for Energy as a Service projects in the Food & Beverage sector. Willem has a background in process engineering and extensive knowledge of beverage industry. He holds a master’s degree in public administration.

Session Details:

Viking Malt’s sustainable beer ingredients, realized with Adven Energy as a Service

2025-04-29, 12:00 PM

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Marc Ebben
Strategic Customer Manager Food & Beverage, Adven

Marc Ebben, started as Strategic Customer Manager Food & Beverage at Adven in January 2024, focussing on connecting with major manufacturers in the Food & Beverage industry. Before joining Adven he has been active in the renewable energy business before for 4 years at Unisun Energy as Business Development Manager of large scale solar and battery projects in Europe and for almost 20 years in the packaging industry in various sales, business development, plant management and director roles. He started his journey in the packaging industry with Kappa (Smurfit Westrock nowadays) and followed by Weidenhammer Packaging, later Sonoco, before moving to Stora Enso and Corex (part of VPK).

Session Details:

Viking Malt’s sustainable beer ingredients, realized with Adven Energy as a Service

2025-04-29, 12:00 PM

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Viola Cereda
R&D Sensory Team Manager, VINHOOD

Viola Cereda is passionate and deeply immersed in the study of beer and data. She is an active member of the Italian Society of Sensory Sciences. As Sensory Team Coordinator at VINHOOD, she leads the interpretation of sensory data to uncover actionable insights. She specializes in supporting beer industry partners with data-driven strategies tailored to consumer taste preferences

Session Details:

The Beers of Tomorrow’s UK Consumer

2025-04-29, 3:05 PM

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Plan Your Visit

Venue

Cubex Centrum

Na Strži 2097/63, 140 00 Praha 4-Nusle, Czechia

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+(44) 207 661 8841

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