27th Annual International Beer and Cider Strategies 2025

The Just Drinks’ International Beer Strategies Conference is the ultimate go-to event for international beer leaders

28 - 30

April

2025
  • Cubex Centrum, Prague
  • Ticketed
  • Why attend?
  • Agenda
  • Speakers
  • Plan Your Visit
  • Event Gallery
  • Sponsors
  • Media Centre
  • Contact Us

Featured Speakers

Back

Colin Donnelly​

Head of Global Innovation, Guinness

Next speaker
Back

Beatriz Herrera​

Director of Strategic Planning, Reputation and Sustainability, Mahou San Miguel

Next speaker
Back

Dragos Constantinescu​

Managing Director, Asahi Europe & International

Next speaker
Back

Helen Green​

Strategy, Innovation and Sustainability Director, EMEA, APAC, Molson Coors

Helen has dedicated over a decade to shaping strategy and innovation at Molson Coors. In her current role as Strategy, Sustainability & Innovation Director for EMEA APAC, she leads initiatives that drive long-term growth across diverse markets. Throughout her time with Molson Coors, Helen has held several leadership roles which included establishing the UK Futures team, integrating insight and innovation to identify & realise new opportunities. During her early career, she gained valuable experience across roles in commercial, marketing, and innovation at Diageo.

Next speaker
Back

Henrik Kihlberg​

CEO, Nils Oscar

Experienced Sales and business development manager in technology-oriented companies with ambition to grow and change . I see the big picture, and focus on the parts that are most important for achieving results. I do well when it comes to keeping employees motivated. My strength lies particularly in getting an organization to developed their offering and align sales and marketing.

Next speaker
Back

Cristina Radu​

Marketing Director, Heineken

Next speaker

    Sponsors Include

    Back

    Company Information

    At Kersia, food safety is the core of our business. With 33 years experience, we are positioned to become the industry’s global leader.
    We ensure food safety across the entire value chain of the food industry, from farm to fork, we are truly committed to inventing a food safe world.

    Next Sponsor
    Back

    Company Information

    Established in 2018, E.ON Energy Infrastructure Solutions (EIS) delivers all-in-one sustainable energy solutions for cities and industries. With our stable growth track record, our mission is to lead the energy transition in Europe. Our expertise spans the entire process, from design and construction to the operation of energy generation and distribution infrastructure. With a presence in 15 European countries, we leverage excellent engineering capabilities and in-depth market knowledge to meet the unique needs of each location. Across Europe, we operate more than 6,000 energy infrastructure assets with more than 8,000 employees.

    Company Website

    To learn more, please visit our website - www.eonenergy.com

    Next Sponsor
    Back

    Company Information

    For over 30 years, Co.Mac has been committed as a leader in the domain of kegging, canning and bottling automated plants. Since 2018 Co.Mac is part of CFT Group, an Italian company leader in the design and construction of machineries and complete lines for the Food and Beverage sector. Since March 2021, is part of the Canadian-based ATS Corporation group. Today, Co.Mac systems are installed in more than 90 countries around the world.

    We design, manufacture, and install complete systems for the treatment and filling of beer and other beverages in kegs (15 to 1,600 kegs per hour), cans (up to 12,000 cans per hour) and glass bottles (from 2,500 to 6,000 bottle per hour).

    Co.Mac machines, semi-automatic or automatic according to production needs, can be equipped with accessory line completion machines.

    Co.Mac is able to respond to the specific requirements of each customer, through technically advanced solutions, always abreast of a global, ever-increasing demanding market. Co.Mac is also an environmentally-aware company, and takes care of the surrounding environment through concrete actions within its four manufacturing premises.

    Company Website

    To learn more, please visit our website - www.comacgroup.com

    Next Sponsor
    Back

    Company Information

    Labels for spirits are unique in their need for high-quality decorations and unique embellishments – no matter the size of the run. CCL Label is committed to delivering excellence in printing and service for all customers whether large or small.

    Quality is never sacrificed: state-of-the-art technology and equipment guarantee the highest quality of label production.

    Service is priority: CCL offers a strong customer service, building partnerships that last a lifetime.

    Company Website

    To learn more, please visit our website - http://www.ccllabel.com/

    Next Sponsor
    Back

    Company Information

    Founded in 1935 by İşbank at the directive of Atatürk, the founder and the first President of the Republic of Turkey, Şişecam is one of the most established industrial enterprises in Turkey with a corporate history spanning more than 85 years. Today, Şişecam ranks among the world’s most prestigious manufacturers thanks to its exceptional expertise and highly competitive operations.

    Şişecam was founded to meet Turkey’s need for basic glass products. As one of the most powerful industrial conglomerates in the country today, Şişecam has also transformed into a global player in all key areas of the glass industry, as well as in soda and chromium compounds business lines.

    Şişecam has undertaken major efforts to become an international success with its ever-growing production power, highly reputable brand image, superior product quality and value-creating sustainable growth approach. It is currently one of the world’s leading glass producers with production operations located in 14 countries on four continents and some 24,000 employees. Şişecam records sales in over 150 countries around the globe.

    In addition, Şişecam is the only global producer operating in all three key areas of the global glass industry: flat glass, glassware and glass packaging. It ranks among the world’s top two producers in glassware, and among the top five global producers in glass packaging and flat glass. Şişecam is also worlds one of top three largest producers of soda and a world leader in chromium chemicals.

    Şişecam is a global player in the key areas of the glass industry, such as flat glass, glassware, glass packaging, automotive glasses and glass fiber as well as in soda and chromium compounds. Additionally, Şişecam assumes a pioneering role in mining, energy and recycling business lines. It is taking further steps toward achieving its ambitious goals across the globe.

    Combining its deep-rooted experience with a forward-looking vision, Şişecam adds value to all its stakeholders with a people-oriented and environment-friendly approach, in line with its strategies of sustainable growth that creates value.

    Company Website

    To learn more, please visit our website - https://www.sisecam.com.tr/en

    Next Sponsor
    Back

    Company Information

    Delight customers with their favourite drinks, efficiently and carefully. At VinLog – powered by Kuehne+Nagel, we understand that storage and transportation processes are directly linked to beverage quality. Our experts in 1300+ locations offer logistics solutions that give you the peace of mind you’re looking for—on every shipment.

    Company Website

    To learn more, please visit our website - www.vinlog.com

    Next Sponsor
    Back

    Company Information

    Schoeller Allibert has been accelerating sustainable supply chains for more than 65 years through the creation of innovative, reusable packaging, storage and logistics products and solutions that are efficient by design and circular by nature. Today, we are a global market player and the European market leader.

    Company Website

    To learn more, please visit our website - https://www.schoellerallibert.com/

    Next Sponsor
    Back

    Company Information

    Diversey, a Solenis company, provides cleaning, hygiene and infection prevention solutions for the hospitality, food service, healthcare, beverage, and processed food and dairy markets. These solutions, which include advanced chemicals, digital technologies and value-added services, enable customers to build a cleaner, safer and more sustainable world.

    Company Website

    To learn more, please visit our website - https://diversey.com/en

    Next Sponsor
    Back

    Company Information

    Founded in Bologna (Italy) in 1939 as “Ditta Angelo Pelliconi” (DAP) Pelliconi is a world leader in the field of metal, and plastic closures for the food&beverage industry. Today it has eight production plants spread over 4 continents and also five international commercial branches. Pelliconi currently has an annual production of over 32 billion caps and employs almost 700 people worldwide, with total revenue of about 230 million euros.

    Company Website

    To learn more, please visit our website - https://www.pelliconi.com/

    Next Sponsor
    Back

    Company Information

    At Kerry, we’re shaping the future of the food and beverage industry by providing healthier, tastier, and more sustainable solutions for our customers and their consumers. We are constantly seeking to help our partners innovate and grow by finding smarter and better ways to tackle the challenges facing the global food industry. Our work uses the latest science and technology to lower costs and reduce waste while also improving taste and nutrition. For more information, visit www.kerry.com.

    Next Sponsor
    Back

    Company Information

    Infor Hospitality is dedicated to helping industry leaders create a scalable technology platform to unite locations and empower their teams, developing powerful multi-tenant cloud software for hotels and resorts. We work with customers and integration partners in over 135 countries to help them achieve strategic clarity, operational efficiency, consistently superior guest experiences, and maximized revenues. In a constantly evolving industry, our customers are empowered to meet today’s challenges and be ready for future ones.

    Company Website

    To learn more, please visit our website - https://www.infor.com/industries/hospitality

    Next Sponsor
    Back

    Company Information

    We’re a flavour house with a difference. No-nonsense flavours that are delivered on time, and on budget. We’re passionate about working with brands large and small to help them take their products to another level by improving or developing new tastes, or making them healthier.

    Company Website

    To learn more, please visit our website - https://www.itstaste.com/

    Next Sponsor
    Back

    Company Information

    At Hillebrand Gori, we manage logistics for the global wine, beer and spirits industry, including the raw materials to craft them. With tailored solutions, we help to preserve quality during storage and transit, handling any quantity via any route. Strategically located worldwide, we’re committed to making logistics easy and sustainable.

    Company Website

    To learn more, please visit our website - www.hillebrandgori.com

    Next Sponsor
    Back
    Next Sponsor
    Back

    Company Information

    Statkraft is a leading international company in hydroelectric generation and the largest producer of renewable energy in Europe. As a global company in energy market management, Statkraft is one of the largest traders in the European energy market and an important actor internationally. We trade energy and commodities in more than 20 countries and have around 7,000 employees.

    Company Website

    To learn more, please visit our website - https://www.statkraft.com/

    Next Sponsor
    Back

    Company Information

    RESILUX is a leading provider of innovative packaging solutions, specializing in high-quality PET products. With a commitment to sustainability and circular economy principles, Resilux designs and manufactures a wide range of preforms, bottles and jars that meet the diverse needs of various industries, including food and beverage, personal care, and household products. Its core business was back-integrated with PET recycling activities and has units in Belgium, Spain, Switzerland, Greece, Russia, Hungary, Serbia, Romania and the US.

    Company Website

    To learn more, please visit our website - http://www.resilux.com/EN/index.html

    Next Sponsor
    Back

    Company Information

    Optimize production and implementation of new product ideas: With Anton Paar’s laboratory and process measurement systems you can determine over 14 of the most important parameters for quality control and R&D in the beverage industry. Over a century of expertise integrated into your measurement equipment.

    Next Sponsor
    Back

    Company Information

    Oasthouse have been servicing the British and European food and drinks market for over 20 years. Now supplying direct to can, digitally printed cans in aid of a more sustainable and packaging solution for all. A growing, independent business, built on family values, offering a personal and professional level of service to all.

    Company Website

    To learn more, please visit our website - www.oasthouse-engineering.com

    Next Sponsor
    Back

    Company Information

    Vinhood is the new generation Taste Agency that is disrupting the way people choose and consume.
    By analysing taste and applying an unprecedented AI-powered technology, this innovative company has investigated the TASTE of over 1.5 million consumers all over the world and has identified taste profiles across multiple product categories. It is now innovating the Food&Beverage sector through education and fun, supporting people along a uniquely personalised exploration and shopping experience.

    Vinhood offers its business clients: market intelligence, profiling services, marketing and solid tech solutions for their brand and retail growth in the wine, beer, coffee categories and more.
    Vinhood supports people to choose consciously, to enjoy THE product that tastes better and they will love. For each and every one of them.

    Next Sponsor
    Back

    Company Information

    We are a company with more than 150 years of experience dedicated to the printing of labels, sleeves and flexible packaging, mainly for the food, beverage, hygiene, pharmacy and tobacco sectors.

    If we talk about the beer market, we are a recognized producer and present in the main players in Spain, and growing in the German market, producing more than 5,000M beer labels per year.
    We can offer returnable labels in digital printing with the same level of quality as gravure.

    If there is one thing for which we stand out, it is for excellence in production and service. To achieve this, we guarantee the highest quality in our printing and finishes, compliance with timings, fully personalized attention to our clients and, of course, great flexibility at the production level.

    Apart from quality, there are other fundamental pillars in our organization such as constant innovation and ensuring that we are more sustainable each day, both at the environmental and social levels.

    Of course, our efforts are not only directed at our clients, but at all interested parties, which obviously includes our workers.
    We are convinced, and we can assure, that if you take care of your employees, they will take care of your customers.

    Next Sponsor

      Why attend?

      The International Beer Strategies Conference returns for 2025!

      What can you expect?

      Networking: Connect with industry professionals, brewers, suppliers, and enthusiasts to expand your contacts and opportunities.

      Education: Gain insights into market trends, brewing techniques, sustainability practices, and business strategies through workshops, seminars, and panel discussions.

      Innovation: Discover the latest developments in beer production, packaging, and marketing, and stay ahead of the curve in a competitive industry.

      Inspiration: Hear from industry leaders and pioneers who share their experiences, success stories, and lessons learned, inspiring you to innovate and grow.

      Community: Join a community of beer lovers and professionals who share your passion for brewing, tasting, and appreciating quality beer.

      WHAT TO EXPECT FOR 2025?

      The Just Drinks’ International Beer and Cider Strategies Conference is the ultimate go-to event for international leaders

      150+

      Attendees to meet each year

      		20+

      Exhibitors to meet each year

      		35+

      Speakers

      		80%

      Attendees at Director+ level
      150+

      Attendees to meet each year

      		20+

      Exhibitors to meet each year
      35+

      Speakers

      		80%

      Attendees at Director+ level

      Testimonials

      2024 highlights

      Agenda

      • 29 Apr 2025
      • 30 Apr 2025
      Expand All

      Streams

      Stream one

      Stream A – No/Low

      Stream two

      Stream B – Innovation in NPD & Ingredients

      Stream three

      Stream C – Beer Tech & Future

      Part One: Your Beer Your Brand: What Are You Doing to Secure Your Place in The Market

      1:35 PM

      Energising innovation: addressing the challenges and opportunities of entering the energy drink market: Acquisition of Juvee Energy drink

      • Overview on growth, consumer demographics and competitive landscape
      • How to establish credibility on a market dominated by energy drink brands

      Speakers

      Sharad Chadha
      CEO, Sprecher Brewing

      2:05 PM

      High Demand: The breakthrough Success of THC Beverages

      • State of the Global Cannabis Movement
      • Understanding Hemp-THC Beverages
      • Brand Building in Cannabis

      Speakers

      Paul Weaver
      Head Of Cannabis , The Boston Beer Company

      2:35 PM

      Think Future with Emerging Tech

      • Digitalisaton and AI in manufacturing
      • Digital Brewery concept
      • Digital Twin vision

      Speakers

      Gabor-Ferenc Nagy
      Digital Solutions Lead, Asahi Europe & International

      Consumer Focused Sessions

      3:05 PM

      Automated Quality Control in Beverage Analysis – Alcohol, Extract, Sugar, CO₂, TPO & More

      • Fully automated, 24/7 operation means no downtime and maximum productivity
      • Real-time, at-line measurement results of important QC parameters
      • Automated Data Handling and Data Transport to ERP or LIMS Software

      Speakers

      Lukas Wenzl
      Key Account Manager Beverages and Food, Region EMEA, Anton Paar

      Networking Break

      Part One: Your Beer Your Brand: What Are You Doing to Secure Your Place in The Market

      1:35 PM

      Nils Oscar’s Case Study: Unlocking original beer flavours with a new hybrid yeast

      Speakers

      Henrik Kihlberg
      CEO, Nils Oscar

      2:05 PM

      Beyond Belief Brewing Case Study: utilising surplus food across supply chains for direct base malt replacement

      • Background to Beyond Belief Brewing Co.
      • Why Surplus? Sustainability meets innovation
      • Beer made from Pasta
      • Beer made from...almost anything! Future for global waste hotspots

      Speakers

      Freddie Ugo
      Head of Brand and ESG, Beyond Belief Brewing
      Christian Craft
      Head of Innovation, Beyond Belief Brewing

      Consumer Focused Sessions

      3:05 PM

      Using Tech to attract the right consumers

      Presented by VINHOOD

      Networking Break

      8:15 AM

      Registration

      9 AM

      Opening industry overview: Beeronomics – what’s affecting your pint in 2025?

      • The great drinkflation: Global and regional beer consumption trends
      • What is triggering the new trends? – health consciousness, Sustainability, Innovation and Premiumisation
      • What are the macro trends affecting value creation?
      •  Regional nuances vs. global trends

      Speakers

      Christopher Granville
      Managing Director, TS Lombard

      9 AM

      Chairman’s Opening Remarks & Setting the Scene

      Speakers

      Kevin Baker
      Head of Global Beer & Cider Research – GlobalData

      9:20 AM

      Fireside Chat: Bridging the gap – How Beer and Cider brands are adapting to meet evolving consumer preferences

      Speakers

      Dragos Constantinescu
      Managing Director, Asahi Europe & International
      Mark Dempsey
      Senior Consulting Director –Consumer, Global

      THEME 1: THE FOUNDATIONS FOR A 2025 BRAND

      9:45 AM

      Sponsored by Pitcher AG

       

       

      10:05 AM

      Dragons Den

      Networking Break

      10:45 AM

      The future of premiumisation in the beer category

      • Premiumisation trends and how we might expect those to evolve with Gen Z as they hit LDA
      • Exploring successes, learnings and thought starters for the future

      Speakers

      Helen Green
      Strategy, Innovation and Sustainability Director, EMEA, APAC, Molson Coors

      11:10 AM

      What is your beer’s sustainability potential?

      Delivering innovative and science-based solutions that complement the natural brewing process

       

      Sponsored session by Kerry Ingredients

      11:40 AM

      Key learnings form Heineken’s position as a global leader in Lo & No and Ciders

      Speakers

      Cristina Radu
      Marketing Director, Heineken

      12:05 PM

      Efficient solutions for energy, water and waste: Improving profitability and reducing environmental impact

      Sponsored session by Adven

      12:35 PM

      Lunch & Networking Break

      Part One: Your Beer Your Brand: What Are You Doing to Secure Your Place in The Market

      1:35 PM

      Guinness Zero: Quality, Culture and Community

      Guinness is instantly recognisable, distinctive, iconic, embedded in culture and grounded in a commitment to exceptional quality. When we set about brewing a great tasting non-alcoholic Guinness, our master brewers went on a mission to deliver a world class liquid - the same beautifully smooth taste and perfectly balanced flavour, just without the alcohol. This presentation explores how we are putting culture and community at the heart of Guinness Zero, leveraging both our product and emotional gift to drive relevance and appeal to a new generation of consumers

      Speakers

      Colin Donnelly
      Head of Global Innovation, Guinness

      2:05 PM

      How a 140years old Trappist brewery stay relevant in this ever-changing world – Exploring our two Unique Alcohol Free Trappist ales in the World

      • Exploring our two Unique Alcohol Free Trappist ales in the World

      Speakers

      Dieter Lauwers
      Head Of Export, De Koningshoeven Brewery

      2:35 PM

      The decline (and fall?) of brand value in mother-brands for AF line extensions

      Speakers

      Rob Fink
      Founder and CEO, Big Drop Brewing

      Consumer Focused Sessions

      3:05 PM

      Sponsored by Nissha Metallizing Solutions

      Networking Break

      4:05 PM

      Keynote: Brewed with integrity: the value of origin and authenticity to consumers

      • What does value of origin and authenticity mean and how does it resonate with consumers?
      • Discussing strategies for effectively communicating authenticity to consumers

      Speakers

      Richard Sanna
      Commercial and Marketing Director, Budweiser Budvar UK

      4:35 PM

      Sponsored by Zaptic

      4:50 PM

      Panel Discussion: What is next for premiumisation?

      • This session will explore the trends in premiumisation, focusing on how the beer industry can elevate their offerings through branding, marketing, distribution channels and pricing strategies
      • Creating desire with storytelling and branding - What drives your real point of difference?
      • Premiumisation at scale with strategic collaborations and consumer engagement
      • Premiumisation and sustainability – is there a link?
      • How can a middle-priced brand premiumise? What strategies can be implemented?
      • Premiumisation strategies for on and off-trade market

      Speakers

      Kevin Baker
      Head of Global Beer & Cider Research – GlobalData
      Lukas Neulen
      Business Unit Director, Carlsberg Switzerland
      Juan Gonzalez
      International Business Unit Director - Damm
      Mike Bagshaw
      Owner and Founder, I.T.S
      Helen Green
      Strategy, Innovation and Sustainability Director, EMEA, APAC, Molson Coors

      Drinks reception

      5:30 PM

      Chairman’s Final Remarks

      Speakers

      Kevin Baker
      Head of Global Beer & Cider Research – GlobalData

      Streams

      Stream one

      Stream A – On & Off Trade

      Stream two

      Stream B – Sustainable Practices

      1:30 PM

      Panel: Integrating sustainability strategies into your marketing & promotions

      • Meeting the consumer demands for more sustainability
      • Curating the right messaging
      • Supporting the cause outside of production and manufacturing

      Speakers

      Freddie Ugo
      Head of Brand and ESG, Beyond Belief Brewing
      Helen Green
      Strategy, Innovation and Sustainability Director, EMEA, APAC, Molson Coors
      Mark Dempsey
      Senior Consulting Director –Consumer, Global

      Theme 3: Delivering and Communicating What Consumers Want

      2 PM

      The evolution of beer packaging: Where to next?

      • How sustainability is driving innovation – delving into eco-friendly packaging options
      • Technological advancements – smart packaging, interactive labels and traceability
      • Changing consumer preferences: size variety, convenience and personalisation
      • Variation in packaging across different regions

      Sponsor - Gerosa

      2:30 PM

      Revolutionising Beverage Packaging: High-Speed Keg Line Innovations

      • Technological Innovation: cutting-edge automation systems for faster and more precise production
      • Digitalisation: real-time performance monitoring of the line and IoT integration for smart and predictive management
      • Energy Efficiency: Optimisation of energy consumption through eco-friendly technologies and reduction of emissions thanks to more efficient processes
      • Reduced costs and maintenance time: lower operational costs due to efficient design and minimised downtime with streamlined maintenance procedures

      Speakers

      Manuela Audone
      Global Sales Director – Co.Mac srl

      8:30 AM

      Registration

      8:50 AM

      Chairman’s Opening Remarks & Setting the Scene

      Speakers

      Kevin Baker
      Head of Global Beer & Cider Research – GlobalData

      Theme 2: Taking Sustainability to The Next Level

      9 AM

      Keynote address: The rise of the sustainable beer brand – how to integrate ESG in the strategy

      • The importance of sustainability in brewing
      •  Integrating sustainable practices and innovative technologies to production processes
      • Cutting edge approaches to sustainable sourcing and waste management
      • Responsible brewing with a positive impact on society

      Speakers

      Beatriz Herrera
      Director of Strategic Planning, Reputation and Sustainability, Mahou San Miguel

      9:30 AM

      A roadmap to breweries decarbonisation

      Speakers

      Christoph Hiesgen
      Senior Manager Growth & Sales - E.ON

      10 AM

      Beer 4.0: Embracing the power of digital transformation to becoming the next-gen Digital Brewery

      • The future with autonomous operations and independent machine operations – where are we and how far can we go?
      • Line management – controlling everything digitally
      • Manufacturing intelligence: analyzing everything for complete transparency

      Speakers

      Bhuvan Panwar
      Chief Digital – Emerging Tech Innovation & Automation, Asahi Europe & International

      10:30 AM

      Networking Break

      11 AM

      Power Purchase Agreements based on renewables assets for decarbonising of power supply

      Sponsored session by Statkraft

      11:15 AM

      Interactive Roundtables

      Roundtable 1: Sponsored by Imerys

      Roundtable 2: Sponsored by Diversey

      Roundtable 3: Sponsored by Kuehne+Nagel

      Roundtable 4: Sponsored by Infor

      12:30 PM

      Networking Lunch

      1:30 PM

      Marketing tactics for on and off trade – the perfect drink for every occasion

      • Understanding consumer behaviour trends and purchasing habits
      • Maximising reach: innovative marketing strategies to drive sales and brand loyalty on and off trade
      • What about DTC? Enhancing consumer experience
      • Crafting effective pricing strategies for on and off- trade

      Speakers

      John Gyngell
      Founder, North Brewing

      Theme 3: Delivering and Communicating What Consumers Want

      2 PM

      The potential for water savings in breweries

      Sponsored session by Kersia

      2:30 PM

      PPWR, Material Innovation and CCEP Cola-Cola crate project

      Speakers

      Julie de Bruyckere
      Global Key Account Manager, Schoeller Allibert

      3 PM

      The on-trade and off trade in the world of regulations

      Navigating the complexities of on-trade and off-trade regulations

      Speakers

      Kath Dumbar
      Global Director Science and Regulatory Affairs, AB InBev

      3:30 PM

      Networking Break

      Theme 4: What does the future hold?

      4 PM

      Brand extension – expanding horizons with exciting marketing strategies

      • Understanding the value in building event experiences and a brand tale
      • Creating partnerships and collaboration for co-branded products
      • Game on: Leveraging sports marketing to increase brand visibility and consumers loyalty

      Speakers

      Liam Fidler
      Head of Off Trade, Damm
      Rocío Boadella-Orozco
      Customer Marketing Manager & E-commerce Strategist, Damm
      Oscar Nadal-Lamoglia
      International Brand Marketing Controller, Damm

      4:30 PM

      Cheers to the future: reflections and next steps for the beer industry

      Speakers

      Kevin Baker
      Head of Global Beer & Cider Research – GlobalData

      4:45 PM

      Chairman’s Final Remarks

      Speakers

      Select a speaker to learn more

      Back
      Kevin Baker
      Head of Global Beer & Cider Research – GlobalData

      Session Details:

      Panel Discussion: What is next for premiumisation?

      2025-04-29, 4:50 PM

      Session Details:

      Chairman’s Final Remarks

      2025-04-29, 5:30 PM

      Session Details:

      Chairman’s Opening Remarks & Setting the Scene

      2025-04-29, 9:00 AM

      Session Details:

      Chairman’s Opening Remarks & Setting the Scene

      2025-04-30, 8:50 AM

      Session Details:

      Cheers to the future: reflections and next steps for the beer industry

      2025-04-30, 4:30 PM

      View In Agenda
      Next speaker
      Back
      Christopher Granville
      Managing Director, TS Lombard

      Christopher was a co-founder of what became the Emerging Markets unit of the macro research firm TS Lombard, which in 2022 was acquired by GlobalData. His EM experience was forged in Russia, where, from the 1990s onwards, he was a British diplomat and then an analyst working in Moscow-based investment banks. His banking experience combined work both for financial investors – earning him top rankings in broker surveys – and strategic investors, including advisory work on the acquisition of Russian beer brands by international strategic investors. At TS Lombard, Christopher has integrated broad geopolitical risk analysis into the firm’s macroeconomic and market strategy research.

       

      He is a regular commentator on political drivers for economies and financial markets in broadcast media and leading op-ed columns. He graduated from Oxford University, where he was also a Fellow of All Souls College.

      Session Details:

      Opening industry overview: Beeronomics – what’s affecting your pint in 2025?

      2025-04-29, 9:00 AM

      View In Agenda
      Next speaker
      Back
      Dragos Constantinescu
      Managing Director, Asahi Europe & International

      Session Details:

      Fireside Chat: Bridging the gap – How Beer and Cider brands are adapting to meet evolving consumer preferences

      2025-04-29, 9:20 AM

      View In Agenda
      Next speaker
      Back
      Helen Green
      Strategy, Innovation and Sustainability Director, EMEA, APAC, Molson Coors

      Helen has dedicated over a decade to shaping strategy and innovation at Molson Coors. In her current role as Strategy, Sustainability & Innovation Director for EMEA APAC, she leads initiatives that drive long-term growth across diverse markets. Throughout her time with Molson Coors, Helen has held several leadership roles which included establishing the UK Futures team, integrating insight and innovation to identify & realise new opportunities. During her early career, she gained valuable experience across roles in commercial, marketing, and innovation at Diageo.

      Session Details:

      Panel Discussion: What is next for premiumisation?

      2025-04-29, 4:50 PM

      Session Details:

      The future of premiumisation in the beer category

      2025-04-29, 10:45 AM

      Session Details:

      Panel: Integrating sustainability strategies into your marketing & promotions

      2025-04-30, 1:30 PM

      View In Agenda
      Next speaker
      Back
      Henrik Kihlberg
      CEO, Nils Oscar

      Experienced Sales and business development manager in technology-oriented companies with ambition to grow and change . I see the big picture, and focus on the parts that are most important for achieving results. I do well when it comes to keeping employees motivated. My strength lies particularly in getting an organization to developed their offering and align sales and marketing.

      Session Details:

      Nils Oscar’s Case Study: Unlocking original beer flavours with a new hybrid yeast

      2025-04-29, 1:35 PM

      View In Agenda
      Next speaker
      Back
      Sharad Chadha
      CEO, Sprecher Brewing

      Session Details:

      Energising innovation: addressing the challenges and opportunities of entering the energy drink market: Acquisition of Juvee Energy drink

      2025-04-29, 1:35 PM

      View In Agenda
      Next speaker
      Back
      Paul Weaver
      Head Of Cannabis , The Boston Beer Company

      Session Details:

      High Demand: The breakthrough Success of THC Beverages

      2025-04-29, 2:05 PM

      View In Agenda
      Next speaker
      Back
      Freddie Ugo
      Head of Brand and ESG, Beyond Belief Brewing

      With a scientific background, and years of experience in FMCG decarbonisation, Freddie leads brand development and environmental standards for BBB. He champions sustainability and innovation, aiming to inspire positive change in the food and drink industry while honouring beer's rich history and traditions. Away from work Freddie is also completing an MSc in Conversation Science, learnings from which he is directing towards the charitable endeavours of BBB

      Session Details:

      Beyond Belief Brewing Case Study: utilising surplus food across supply chains for direct base malt replacement

      2025-04-29, 2:05 PM

      Session Details:

      Panel: Integrating sustainability strategies into your marketing & promotions

      2025-04-30, 1:30 PM

      View In Agenda
      Next speaker
      Back
      Christian Craft
      Head of Innovation, Beyond Belief Brewing

      Christian's lifelong passion for beer has taken him to six continents in search of the finest craft breweries. With 12 years of brewing experience, started in his university days, he's the driving force behind our innovative beer styles. Collaborating with local communities and food producers, Christian aims to combat food waste while creating beers for all to savour

      Session Details:

      Beyond Belief Brewing Case Study: utilising surplus food across supply chains for direct base malt replacement

      2025-04-29, 2:05 PM

      View In Agenda
      Next speaker
      Back
      Colin Donnelly
      Head of Global Innovation, Guinness

      Session Details:

      Guinness Zero: Quality, Culture and Community

      2025-04-29, 1:35 PM

      View In Agenda
      Next speaker
      Back
      Rob Fink
      Founder and CEO, Big Drop Brewing

      In 2016 Rob Fink founded the world’s first company to focus entirely on brewing Non-Alcoholic craft beer – Big Drop Brewing Co. As a lawyer with zero brewing experience, he teamed-up with an experimental brewer (Johnny Clayton from Wild Beer) and applied left-field fermenting techniques that meant no alcohol needed to be extracted from the end product to meet the required maximum 0.5% ABV. Less than 4 years later he is selling over 1 million bottles of 0.5% ABV beer annually around the world (eg Tesco in the UK, LCBO in Canada, Systembolaget in Sweden, Alco in Finland, NTUC Finest in Singapore etc). His beers have picked up 26 major international beer awards including twice being judged the ‘World’s Best’ at the World Beer Awards, Gold at the US Open Beer Championship and, the ‘Holy Grail’ of any non-alcoholic drink, winning medals against full-strength rivals in blind tastings. In 2019 Rob was a keynote at the Brewers of Europe Forum and the International Beer Strategies conference.

      Session Details:

      The decline (and fall?) of brand value in mother-brands for AF line extensions

      2025-04-29, 2:35 PM

      View In Agenda
      Next speaker
      Back
      Gabor-Ferenc Nagy
      Digital Solutions Lead, Asahi Europe & International

      Gabor has been working for Asahi for the last 15 years and fulfilled various IT roles in the organization. In 2020 he started focusing specifically on Digital Manufacturing & Supply Chain embedding innovation and automation thinking into the function’s culture. Post implementing task automation in highly manual process areas, Asahi’s Digital Brewery programme was launched where he led successful innovation projects in the field of Connected Workers. More recently he started exploring new opportunities in the Predictive Maintenance and Energy Management areas, and a unique initiative for Sustainable Farming (For Hops) running in collaboration with Czech hop farmers. Gabor is a technology enthusiast, digital evangelist and automation leader, innovator, and a beer lover…

      Session Details:

      Think Future with Emerging Tech

      2025-04-29, 2:35 PM

      View In Agenda
      Next speaker
      Back
      Richard Sanna
      Commercial and Marketing Director, Budweiser Budvar UK

      Session Details:

      Keynote: Brewed with integrity: the value of origin and authenticity to consumers

      2025-04-29, 4:05 PM

      View In Agenda
      Next speaker
      Back
      Lukas Neulen
      Business Unit Director, Carlsberg Switzerland

      Lukas is an experienced beverage industry professional with a strong commercial track record in both scaling up and optimizing businesses. In his 15-year career within the Spirits, Wine & Beer industry he has proven his leadership by outperforming targets in various full lifecycle solutions in a several local and international projects.

      In his current role his team is tasked to drive & increase the relevance of Feldschlösschen as the #1 in the Swiss beer market across a variety of adjacent categories like Wine & Spirits.

      Session Details:

      Panel Discussion: What is next for premiumisation?

      2025-04-29, 4:50 PM

      View In Agenda
      Next speaker
      Back
      Juan Gonzalez
      International Business Unit Director - Damm

      Session Details:

      Panel Discussion: What is next for premiumisation?

      2025-04-29, 4:50 PM

      View In Agenda
      Next speaker
      Back
      Beatriz Herrera
      Director of Strategic Planning, Reputation and Sustainability, Mahou San Miguel

      Session Details:

      Keynote address: The rise of the sustainable beer brand – how to integrate ESG in the strategy

      2025-04-30, 9:00 AM

      View In Agenda
      Next speaker
      Back
      Bhuvan Panwar
      Chief Digital – Emerging Tech Innovation & Automation, Asahi Europe & International

      Session Details:

      Beer 4.0: Embracing the power of digital transformation to becoming the next-gen Digital Brewery

      2025-04-30, 10:00 AM

      View In Agenda
      Next speaker
      Back
      Kath Dumbar
      Global Director Science and Regulatory Affairs, AB InBev

      Session Details:

      The on-trade and off trade in the world of regulations

      2025-04-30, 3:00 PM

      View In Agenda
      Next speaker
      Back
      Liam Fidler
      Head of Off Trade, Damm

      Session Details:

      Brand extension – expanding horizons with exciting marketing strategies

      2025-04-30, 4:00 PM

      View In Agenda
      Next speaker
      Back
      Cristina Radu
      Marketing Director, Heineken

      Session Details:

      Key learnings form Heineken’s position as a global leader in Lo & No and Ciders

      2025-04-29, 11:40 AM

      View In Agenda
      Next speaker
      Back
      Rocío Boadella-Orozco
      Customer Marketing Manager & E-commerce Strategist, Damm

      Session Details:

      Brand extension – expanding horizons with exciting marketing strategies

      2025-04-30, 4:00 PM

      View In Agenda
      Next speaker
      Back
      Mike Bagshaw
      Owner and Founder, I.T.S

      Owner and Founder of UK-based natural flavour manufacturer, I.T.S. Mike is an experienced flavour innovator who has spent over 25 years in the food and beverage industry. With a background in science and food ingredients, he then founded I.T.S. in 2009. Building it up from his kitchen table to the international flavour business it is today. Mike remains proudly independent and always passionate about creating market-leading natural flavours for the food and beverage market. Mike spends his days exploring the food and drink industry, playing rugby and brewing beer.

      Session Details:

      Panel Discussion: What is next for premiumisation?

      2025-04-29, 4:50 PM

      View In Agenda
      Next speaker
      Back
      Oscar Nadal-Lamoglia
      International Brand Marketing Controller, Damm

      Session Details:

      Brand extension – expanding horizons with exciting marketing strategies

      2025-04-30, 4:00 PM

      View In Agenda
      Next speaker
      Back
      Dieter Lauwers
      Head Of Export, De Koningshoeven Brewery

      Born, raised and living in Belgium, but Dieter has been working for more than 11 years for the Dutch Trappist brewery of Koningshoeven, where the renowned Trappist ales of La Trappe are brewed. From the beginning he has been part of the Export department. Finding the balance between the monastic world of the Trappist monks and the everyday changing (commercial) world is the main objective of the brewery. Unique collaborations and unique beers (like 0.0% Trappist ales) are partly the answer to this challenge

      Session Details:

      How a 140years old Trappist brewery stay relevant in this ever-changing world – Exploring our two Unique Alcohol Free Trappist ales in the World

      2025-04-29, 2:05 PM

      View In Agenda
      Next speaker
      Back
      Lukas Wenzl
      Key Account Manager Beverages and Food, Region EMEA, Anton Paar

      I hold a degree in Food Management and Industrial Engineering, studied at FH Joanneum, Graz and Kapfenberg. After that I gained experience as Quality Manager and in Sales within the Food Sector, with a Focus on the Beverage Industry. In 2022 I joined Anton Paar as Key Account Manager Beverages and Food, where I connect and add value to global players in the beverage industry through innovative solutions and strategic partnerships.

      Session Details:

      Automated Quality Control in Beverage Analysis – Alcohol, Extract, Sugar, CO₂, TPO & More

      2025-04-29, 3:05 PM

      View In Agenda
      Next speaker
      Back
      Manuela Audone
      Global Sales Director – Co.Mac srl

      I have a 26-year track record in the Food & Beverage industry, gained in multinational companies across various functions, including Strategic Leadership, Directorship, and Business Management.

      In my role as Global Sales Director at Co.Mac, I focus on developing the business and support the customer needs.

      I hold a Master's Degree in Chemical Engineering from Politecnico di Milano.

      I am passionate about innovative and sustainable solutions, and my goal is to provide value by solving challenges that make the world a better place.

      Session Details:

      Revolutionising Beverage Packaging: High-Speed Keg Line Innovations

      2025-04-30, 2:30 PM

      View In Agenda
      Next speaker
      Back
      Christoph Hiesgen
      Senior Manager Growth & Sales - E.ON

      In terms of qualifications, Mr. Christoph Hiesgen is a graduate engineer in energy and environmental technologies.

      Mr. Hiesgen has been employed by E.ON Energy Infrastructure Solutions since beginning of 2013. He has been active in the energy services business after his university graduation since 1997 and had different leadership roles in Sales being responsible in particular for the business development in different energy intense industrial segments.

      Session Details:

      A roadmap to breweries decarbonisation

      2025-04-30, 9:30 AM

      View In Agenda
      Next speaker
      Back
      John Gyngell
      Founder, North Brewing

      As the co-founder of both North Brewing Co. and North Bar, John has played a pivotal role in redefining the craft beer landscape in the United Kingdom.

       

      From the humble beginnings of North Bar in Leeds - the UK’s original craft beer bar to becoming a driving force in the craft beer revolution with North Brewing.

       

      North now operate 10 bars around the UK, and a first franchise bar in Treviso, Italy. This level of commercial and critical progress is both relentless and organic. Bringing their Beer and Bao experience to the rest of the UK is their next mission.

       

      His journey is marked by a relentless pursuit of excellence, dedication, and a knack for creating spaces where people can gather to savour unique brews and engage in meaningful conversations.

       

      North Brewing currently brews over 5 million pints a year. The brewery supplies all of the major UK Supermarkets, exports to over 27 countries around the world and supplies the likes of Wagamama, Rudy's, Bill’s, Gusto and Dishoom nationally.

       

      Their new home, Springwell, is a 21,000 square foot former Victorian Tannery which North converted into a modern brewery and 700 capacity taproom, carefully restoring the building, being mindful of its heritage and creating an incredible workspace and bar.

       

      Constantly evolving and energised by an incredible team, John continues to be an important voice in both Hospitality and the Brewing community in the UK and further afield.

      Session Details:

      Marketing tactics for on and off trade – the perfect drink for every occasion

      2025-04-30, 1:30 PM

      View In Agenda
      Next speaker
      Back
      Mark Dempsey
      Senior Consulting Director –Consumer, Global

      Mark brings over 20 years experience in the foodservice, retail and FMCG sectors to GlobalData.  Mark joined the GlobalData team in 2017 following 5 years living in Canada where he was an insights leader for PepsiCo and strategy consulting leader for the NPD group.   In his role at GlobalData, Mark brings bold thought-leadership to global partners across the manufacturer, retailer and distributor segments; always striving to find new ways to create growth by positively influencing shopper behaviour.

      Mark brings significant FMCG knowledge and expertise to the conference having led research around the world on topics from shopper segmentation, to category market sizing to innovation planning and the study of global best practices.

      Mark will be chairing the conference whilst sharing his views on the changing nature of next generation product offerings, the demands and expectations of today’s consumer, and the innovations and trends that will shape the future…

      Session Details:

      Fireside Chat: Bridging the gap – How Beer and Cider brands are adapting to meet evolving consumer preferences

      2025-04-29, 9:20 AM

      Session Details:

      Panel: Integrating sustainability strategies into your marketing & promotions

      2025-04-30, 1:30 PM

      View In Agenda

      Social Links:

      Next speaker
      Back
      Julie de Bruyckere
      Global Key Account Manager, Schoeller Allibert

      Session Details:

      PPWR, Material Innovation and CCEP Cola-Cola crate project

      2025-04-30, 2:30 PM

      View In Agenda
      Next speaker
      Back
      William Blackett
      Director of Consulting, GlobalData
      Next speaker

      Plan Your Visit

      Venue

      Cubex Centrum

      Na Strži 2097/63, 140 00 Praha 4-Nusle, Czechia

      We have arranged a group discount at Panorama Hotel Prague for conference attendees staying between April 27–30. To secure a 15% discounted rate (the discount will be automatically applied to your booking), please click 'Book your stay' below

      Book Your Stay

      Sponsors

      Select a sponsor to learn more

      SESSION SPONSORS

      ROUNDTABLE SPONSORS

      SPOTLIGHT SPONSORS

      PANEL SPONSORS

      EXHIBITORS

      NETWORKING SPONSORS

      After Party Sponsors

      Media Centre

      Media Partners

      Become a media partner

      Enquiry

      Contact Us

      SPONSORSHIP ENQUIRIES

      Ben Gemmell

      Head of Consumer Portfolio

      +(44) 207 661 8841

      SPEAKER ENQUIRIES

      Carlos Fernandes

      Conference Portfolio Manager

      MARKETING ENQUIRIES

      Madelayne Goodall

      Marketing Manager

      Sponsorship Enquiries

      To enquire about sponsorship opportunities for the conference, please contact:

      Ben Gemmell

      Head of Consumer Portfolio


      +(44) 207 661 8841

      Speaker Enquiries

      To enquire about speaking opportunities for the conference, please contact:

      Carlos Fernandes

      Conference Portfolio Manager