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27th Annual International Beer Strategies 2025

The Just Drinks’ International Beer Strategies Conference is the ultimate go-to event for international beer leaders

28 - 30

April

2025

Prague
Ticketed

Why attend?
Agenda
Speakers
Event Gallery
Sponsors
Media Centre
Download Agenda
Contact Us

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Company Information

At Kersia, food safety is the core of our business. With 33 years experience, we are positioned to become the industry’s global leader.
We ensure food safety across the entire value chain of the food industry, from farm to fork, we are truly committed to inventing a food safe world.

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Established in 2018, E.ON Energy Infrastructure Solutions (EIS) delivers all-in-one sustainable energy solutions for cities and industries. With our stable growth track record, our mission is to lead the energy transition in Europe. Our expertise spans the entire process, from design and construction to the operation of energy generation and distribution infrastructure. With a presence in 15 European countries, we leverage excellent engineering capabilities and in-depth market knowledge to meet the unique needs of each location. Across Europe, we operate more than 6,000 energy infrastructure assets with more than 8,000 employees.

Company Website

To learn more, please visit our website - www.eonenergy.com

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Company Information

For over 30 years, Co.Mac has been committed as a leader in the domain of kegging, canning and bottling automated plants. Since 2018 Co.Mac is part of CFT Group, an Italian company leader in the design and construction of machineries and complete lines for the Food and Beverage sector. Since March 2021, is part of the Canadian-based ATS Corporation group. Today, Co.Mac systems are installed in more than 90 countries around the world.

We design, manufacture, and install complete systems for the treatment and filling of beer and other beverages in kegs (from 15 to 1,200 kegs per hour), cans (up to 12,000 cans per hour) and glass bottles (from 2,500 to 6,000 bottle per hour).

Co.Mac machines, semi-automatic or automatic according to production needs, can be equipped with accessory line completion machines.

Co.Mac is able to respond to the specific requirements of each customer, through technically advanced solutions, always abreast of a global, ever-increasing demanding market. Co.Mac is also an environmentally-aware company, and takes care of the surrounding environment through concrete actions within its four manufacturing premises.

Company Website

To learn more, please visit our website - www.comacgroup.com

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Labels for spirits are unique in their need for high-quality decorations and unique embellishments – no matter the size of the run. CCL Label is committed to delivering excellence in printing and service for all customers whether large or small.

Quality is never sacrificed: state-of-the-art technology and equipment guarantee the highest quality of label production.

Service is priority: CCL offers a strong customer service, building partnerships that last a lifetime.

Company Website

To learn more, please visit our website - http://www.ccllabel.com/

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Founded in 1935 by İşbank at the directive of Atatürk, the founder and the first President of the Republic of Turkey, Şişecam is one of the most established industrial enterprises in Turkey with a corporate history spanning more than 85 years. Today, Şişecam ranks among the world’s most prestigious manufacturers thanks to its exceptional expertise and highly competitive operations.

Şişecam was founded to meet Turkey’s need for basic glass products. As one of the most powerful industrial conglomerates in the country today, Şişecam has also transformed into a global player in all key areas of the glass industry, as well as in soda and chromium compounds business lines.

Şişecam has undertaken major efforts to become an international success with its ever-growing production power, highly reputable brand image, superior product quality and value-creating sustainable growth approach. It is currently one of the world’s leading glass producers with production operations located in 14 countries on four continents and some 24,000 employees. Şişecam records sales in over 150 countries around the globe.

In addition, Şişecam is the only global producer operating in all three key areas of the global glass industry: flat glass, glassware and glass packaging. It ranks among the world’s top two producers in glassware, and among the top five global producers in glass packaging and flat glass. Şişecam is also worlds one of top three largest producers of soda and a world leader in chromium chemicals.

Şişecam is a global player in the key areas of the glass industry, such as flat glass, glassware, glass packaging, automotive glasses and glass fiber as well as in soda and chromium compounds. Additionally, Şişecam assumes a pioneering role in mining, energy and recycling business lines. It is taking further steps toward achieving its ambitious goals across the globe.

Combining its deep-rooted experience with a forward-looking vision, Şişecam adds value to all its stakeholders with a people-oriented and environment-friendly approach, in line with its strategies of sustainable growth that creates value.

Company Website

To learn more, please visit our website - https://www.sisecam.com.tr/en

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Delight customers with their favourite drinks, efficiently and carefully. At VinLog – powered by Kuehne+Nagel, we understand that storage and transportation processes are directly linked to beverage quality. Our experts in 1300+ locations offer logistics solutions that give you the peace of mind you’re looking for—on every shipment.

Company Website

To learn more, please visit our website - www.vinlog.com

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Schoeller Allibert has been accelerating sustainable supply chains for more than 65 years through the creation of innovative, reusable packaging, storage and logistics products and solutions that are efficient by design and circular by nature. Today, we are a global market player and the European market leader.

Company Website

To learn more, please visit our website - https://www.schoellerallibert.com/

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Diversey, a Solenis company, provides cleaning, hygiene and infection prevention solutions for the hospitality, food service, healthcare, beverage, and processed food and dairy markets. These solutions, which include advanced chemicals, digital technologies and value-added services, enable customers to build a cleaner, safer and more sustainable world.

Company Website

To learn more, please visit our website - https://diversey.com/en

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Founded in Bologna (Italy) in 1939 as “Ditta Angelo Pelliconi” (DAP) Pelliconi is a world leader in the field of metal, and plastic closures for the food&beverage industry. Today it has eight production plants spread over 4 continents and also five international commercial branches. Pelliconi currently has an annual production of over 32 billion caps and employs almost 700 people worldwide, with total revenue of about 230 million euros.

Company Website

To learn more, please visit our website - https://www.pelliconi.com/

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Company Information

Kerry is in tune with the fast-paced refreshing beverages market, developing consumer-preferred products that deliver on great taste and sustainable nutrition.
Everything Kerry does incorporates our technology-led ingredients solutions and application expertise, creating innovative solutions that taste great and are more nutritious to meet ever-increasing consumer demands.
Kerry’s unique approach to refreshing beverages integrates the widest possible range of technologies, to help customers to overcome flavour and functionality challenges, improve nutrition stay ahead of consumer trends and get to market swiftly.
For any beverages manufacturer or brand owner looking to create the next great tasting and nutritionally optimised refreshing beverage please do get in touch, the beverages team at Kerry is here to help.

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Why attend?

The International Beer Strategies Conference returns for 2025!

What can you expect?

Networking: Connect with industry professionals, brewers, suppliers, and enthusiasts to expand your contacts and opportunities.

Education: Gain insights into market trends, brewing techniques, sustainability practices, and business strategies through workshops, seminars, and panel discussions.

Innovation: Discover the latest developments in beer production, packaging, and marketing, and stay ahead of the curve in a competitive industry.

Inspiration: Hear from industry leaders and pioneers who share their experiences, success stories, and lessons learned, inspiring you to innovate and grow.

Community: Join a community of beer lovers and professionals who share your passion for brewing, tasting, and appreciating quality beer.

WHAT TO EXPECT FOR 2025?

The Just Drinks’ International Beer Strategies Conference is the ultimate go-to event for international beer leaders

150+ Attendees to meet each year	20+ Exhibitors to meet each year	35+ Speakers	80% Attendees at Director+ level
150+ Attendees to meet each year	20+ Exhibitors to meet each year
35+ Speakers	80% Attendees at Director+ level

Testimonials

2024 highlights

Agenda

28 Apr 2025
29 Apr 2025
30 Apr 2025

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Streams

Stream one

Stream A – No/Low

Stream two

Stream B – Innovation in NPD & Ingredients

Stream three

Stream C – Beer Tech & Future

Part One: Your Beer Your Brand: What Are You Doing to Secure Your Place in The Market

1:30 PM

Energising innovation: addressing the challenges and opportunities of entering the energy drink market: Acquisition of Juvee Energy drink

Overview on growth, consumer demographics and competitive landscape
How to establish credibility on a market dominated by energy drink brands

Speakers

Sharad Chadha

CEO, Sprecher Brewing

2 PM

High Demand: The breakthrough Success of THC Beverages

Speakers

Paul Weaver

Head Of Cannabis , The Boston Beer Company

2:30 PM

Think Future with Emerging Tech

Digitalisaton and AI in manufacturing
Digital Brewery concept
Digital Twin vision

Speakers

Gabor-Ferenc Nagy

Digital Solutions Lead, Asahi Europe & International

Consumer Focused Sessions

3 PM

Using Tech to attract the right consumers

Networking Break

Part One: Your Beer Your Brand: What Are You Doing to Secure Your Place in The Market

1:30 PM

Nils Oscar’s Case Study: Unlocking original beer flavours with a new hybrid yeast

Speakers

Henrik Kihlberg

CEO, Nils Oscar

2 PM

Beyond Belief Brewing Case Study: utilising surplus food across supply chains for direct base malt replacement

Background to Beyond Belief Brewing Co.
Why Surplus? Sustainability meets innovation
Beer made from Pasta
Beer made from...almost anything! Future for global waste hotspots

Speakers

Freddie Ugo

Head of Brand, Beyond Belief Brewing

Christian

Head of Innovation, Beyond Belief Brewing

2:30 PM

How are superfoods being used in beer?

Why fonio? Nutritional benefits and sustainability aspects
Integrating uniqueness with a strong social and environmental mission
Creating partnerships and stablishing a new supply chain

Speakers

Eric Ottaway

CEO, Brooklyn Brewery

Consumer Focused Sessions

3 PM

Designing for the Consumer: Schoeller Allibert

Networking Break

8:15 AM

Registration

9 AM

Chairman’s Opening Remarks & Setting the Scene

Speakers

Kevin Baker

Head of Global Beer & Cider Research – GlobalData

9 AM

Opening industry overview: Beeronomics – what’s affecting your pint in 2025?

The great drinkflation: Global and regional beer consumption trends
What is triggering the new trends? – health consciousness, Sustainability, Innovation and Premiumisation
What are the macro trends affecting value creation?
Regional nuances vs. global trends

Speakers

Christopher Granville

Managing Director, TS Lombard

THEME 1: THE FOUNDATIONS FOR A 2025 BRAND

9:40 AM

Fireside Chat: Bridging the gap – How Beer and Cider brands are adapting to meet evolving consumer preferences

Speakers

Dragos Constantinescu

Managing Director, Asahi Europe & International

10 AM

The Art of Sourcing: Improving the quality of your product from scratch

Why does sourcing matter even more now?
Translating consumer trends and preferences into sourcing the right ingredients
Finding the right balance of quality, sustainability and cost
The quality connection: Innovative sourcing partnerships

Sponsored

Networking Break

11 AM

Molson Coors’ Panel: The push into the low-to-no space across the global business

Speakers

Leslie Malcolm

VP of Marketing, Molson Coors

Kevin Nitz

VP Non-Alcohol, Molson Coors

Helen Green

Strategy, Innovation and Sustainability Director, EMEA, APAC, Molson Coors

11:30 AM

What is your beer’s sustainability potential?

Delivering innovative and science-based solutions that complement the natural brewing process

Sponsored session by Kerry Ingredients

12 PM

How are breweries using AI to make beer?

Overview of how AI is transforming the brewing industry: from data collection to decision making processes
Enhancing product quality and consistency with AI by monitoring and controlling brewing conditions

Senior Representative, Heineken

Lunch & Networking Break

Part One: Your Beer Your Brand: What Are You Doing to Secure Your Place in The Market

1:30 PM

What are the alternatives to No/Low?

Satisfying the thirst for healthier options
Identifying niche markets and unique flavour profiles
Who is drinking these alternatives? Capturing the interest of today’s consumers: Availability and social acceptance

Speakers

Leslie Malcolm

VP of Marketing, Molson Coors

Kevin Baker

Head of Global Beer & Cider Research – GlobalData

2 PM

Guinness Zero: Quality, Culture and Community

Guinness is instantly recognisable, distinctive, iconic, embedded in culture and grounded in a commitment to exceptional quality. When we set about brewing a great tasting non-alcoholic Guinness, our master brewers went on a mission to deliver a world class liquid - the same beautifully smooth taste and perfectly balanced flavour, just without the alcohol. This presentation explores how we are putting culture and community at the heart of Guinness Zero, leveraging both our product and emotional gift to drive relevance and appeal to a new generation of consumers

Speakers

Colin Donnelly

Head of Global Innovation, Guinness

2:30 PM

What does the global No/Low market look like?

Why the bigger brands need to set the standard in driving awareness to no/low?
Getting no/low beer on tap – is this the next step?

Speakers

Rob Fink

Founder, Big Drop Brewing

Consumer Focused Sessions

3 PM

Keynote: Brewed with integrity: the value of origin and authenticity to consumers

What does value of origin and authenticity mean and how does it resonate with consumers?
Discussing strategies for effectively communicating authenticity to consumers

Speakers

Richard Sanna

Commercial and Marketing Director, Budweiser Budvar UK

Networking Break

4:30 PM

Panel Discussion: What is next for premiumisation?

This session will explore the trends in premiumisation, focusing on how the beer industry can elevate their offerings through branding, marketing, distribution channels and pricing strategies
Creating desire with storytelling and branding - What drives your real point of difference?
Premiumisation at scale with strategic collaborations and consumer engagement
Premiumisation and sustainability – is there a link?
How can a middle-priced brand premiumise? What strategies can be implemented?
Premiumisation strategies for on and off-trade market

Speakers

Kevin Baker

Head of Global Beer & Cider Research – GlobalData

Eric Ottaway

CEO, Brooklyn Brewery

Lukas Neulen

Business Unit Director, Carlsberg Switzerland

Sharad Chadha

CEO, Sprecher Brewing

Juan Gonzalez

International Business Unit Director - Damm